Phillip Britt on Muck Rack

Phillip Britt

South Holland
As seen in: DestinationCRM.com, The Kotaku Times, CRM Magazine, PA Consulting, Speech Technology Magazine, Smart Customer Service, Enterprise AI World, Double Take with Mike and Max
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Articles

A Q&A with NiCE Chief Operating Officer Arun Chandra

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By Phillip Britt
| CRM Magazine Verified
By Phillip Britt, technology writer During the annual NiCE World conference in Orlando, Fla., this year, Phil Britt had a chance to sit down with Arun Chandra, who was appointed NiCE's chief operating officer late last year, to discuss the outlook for the company, the direction of artificial intelligence within the company, and the economy as a whole. CRM: NiCE acquired Cognigy last year, and other companies before that.
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AI Forces Go-to-Market Strategy

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By Phillip Britt
| CRM Magazine Verified
By Phillip Britt, technology writer Traditional go-to-market (GTM) models are on the verge of collapsing as a result of what Forrester Research calls a “GTM singularity.” Forrester describes the GTM singularity as “a moment of urgent, inevitable, and profound change in the norms and practices that B2B GTM leaders across marketing, sales, customer success, and product teams have long relied on” and where buyers, buyer agents, and answer engines now control how information is discovered and...
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NiCE World 2026 Concludes with AI Agent Demonstrations

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By Phillip Britt
| CRM Magazine Verified
By Phillip Britt, technology writer ORLANDO, Fla. -- Continuing with the theme that artificial intelligence, particularly agentic AI, is having a transformative impact on customer experience, Jeff Comstock, president of product and technology at NiCE, noted during the opening keynote on the final day of NiCE World 2026 that every customer interaction is a chance to deliver an amazing experience, earn loyalty, and grow revenue. "But when that moment is not well executed, the cost is real.
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