Christmas is not the time to be abstemious. When someone proffers a canapé, you seize the tray; when invited for seconds, you confess that you’re already on thirds. Tis the season to be greedy. Though, periodically, fleetingly, you crave a vegetable with more might than the half-sprout in your Christmas sandwich, or protein instead of another pillowy refined carbohydrate.
It’s not enough for a modern icon to look the part. These days, you have to have something transformative to say — and you have to say it wry aplomb, dropping deft truisms with cool nonchalance. It’s an intimidating brief, and there are few who pull it off. Which is why, of course, these modern oracles are so special. Though on Sunday evening we were convinced of the existence of another unicorn.
It's December and the countdown has started: it’s dinging and donging merrily on high and the jingle bells are ringing. But while it is imperative you lose yourself in the magic, you also have a bit of festive admin to do – namely, working out who’s been bad or good and gifting them appropriately. And, as memory serves, Christmas shopping can be hellish: bright, blinking lights, hordes swarming, arms giving way under the weight of far too many carrier bags.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".