A semi-autobiographical dark comedy about an immigrant actor who winds up in a psychiatric ward, Maia Novi’s hit New York play has now arrived in London The phrase sounded harmless enough: “Good morning guys, I’m gonna take you through my morning Goop routine.” Casually uttered by Gwyneth Paltrow in a YouTube beauty tutorial, it might seem like just another piece of wellness content. But for Maia Novi, an Argentine student at the Yale School of Drama, it landed differently.