There’s a photograph of me at my dad’s house taken when I was 12-years-old. I’m wearing a Jurassic Park T-Shirt and purple jeans (my fashion sense was well-developed even back then, you see) and a pair of hired white ice skates. It was my birthday and, to celebrate it, I had opted to go to the ice rink in Deeside with two of my friends. One of them, I recall, had been ice-skating a few times and I myself had tried it before too at other friend’s birthday parties.
It is never easy to admit defeat. That moment when you realise that one of your much-loved brethren, always known for strength and toughness, is in fact not truly invincible and will, no matter how much we don’t want to accept it, succumb to the inevitable. I’m not talking about a person, but a tree. One that has, for centuries, enriched our lives in ways that many of us don’t even realise. That tree is the humble ash.
‘Are we nearly there yet?” The much-dreaded phrase came loudly from over my shoulder as we edged nearer to the coast. In fairness it had taken longer to arrive than I had anticipated. This was, after all, the final stretch of our two-day circular walk around Exmoor national park. I took a deep breath, sighed, and turned to my 68-year-old father. “Yep, nearly there dad,” I said. We were on a self-guided walking weekend trying out the National Trust’s newest kind of accommodation – the camping bothy.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".