Pinar Yildirim on Muck Rack

Pinar Yildirim

Philadelphia
As seen in: MSN, Wiley Online Library, The Wall Street Journal, PYMNTS, National Bureau of Economic Research, Hotel News Resource, The Globe Post, Hospitality Trends, Resoundingly Human, The AI Innovator
Professor @wharton @upenn, researching digital economy, technology, and media. Tweets on marketing, business, economics, tech, policy, life.

Get in touch with Pinar

Contact Pinar, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Pinar Yildirim’s Journalist Portfolio

See all →
These Business Owners Made Their Feelings for Trump Clear, and So Did Their Customers

These Business Owners Made Their Feelings for Trump Clear, and So Did Their Customers

Time 1 day ago Cady Lang Jenny Cudd had no problem bragging online about "charging the Capitol" on January 6 …

View article →
How Social Media Firms Moderate Their Content

How Social Media Firms Moderate Their Content

Content moderation is a delicate balancing act for social media platforms trying to grow their user base. Lar…

View article →
Social Media Usage Is At An All-Time High. That Could Mean A Nightmare For Democracy

Social Media Usage Is At An All-Time High. That Could Mean A Nightmare For Democracy

America's new socially distant reality has warped the landscape of the 2020 election. Candidates aren't out k…

View article →
A 'Dirty and Open Secret': Can Social Media Curb Fake Followers?

A 'Dirty and Open Secret': Can Social Media Curb Fake Followers?

Social media users, advertisers and regulators were aghast this past week over revelations in a report by The…

View article →
The Surprising Similarity Between Charitable and Political Giving

The Surprising Similarity Between Charitable and Political Giving

Journal Reports: Wealth Management How Much Retirement Savings Is Enough? Why Couples May Disagree October 16…

View article →
Social Media Shaming: Can Outrage Be Effective?

Social Media Shaming: Can Outrage Be Effective?

When Martin Shkreli, CEO of Turing Pharmaceuticals, acquired the drug Daraprim in August and hiked the per-pi…

View article →

Articles

AI in Team Dynamics: Who Gets Replaced and Why?

|
By Xienan Cheng, Pinar Yildirim, Mustafa Dogan
| The AI Innovator
This study investigates the effects of artificial intelligence (AI) adoption in organizations, specifically within teams. The authors asked the following questions: How should a principal optimally deploy limited AI resources to replace workers in a team? In a sequential workflow, which workers face the highest risk of AI replacement? How does substitution with AI affect both the replaced and non-replaced workers’ wages? The authors find four main results.
Open in Who Shared Issue with article?

What Happens When Dating Goes Online? Evidence from U.S. Marriage Markets and Health Outcomes

|
By Daniel Ershov, Jessica Fong, Pinar Yildirim
| National Bureau of Economic Research
We thank Volker Stocker and the audiences at the University of Michigan, Wharton School, Harvard University Regulation of Platforms Conference, IIOC Conference, and Marketplace Innovation Workshop for their feedback on the earlier versions of the manuscript. We thank Yang Ma, Shreya Mathur, and Juan Andres Russy for the excellent research assistance. Author names are in alphabetical order. All correspondence can be sent to the first author.
Open in Who Shared Issue with article?

On Artificial Intelligence and Network Effects

|
By Pinar Yildirim
| PYMNTS Verified
Network effects have long been identified as a significant driver of growth for digital platforms. Emergence of artificial intelligence (“AI”) technologies stands to interact with network effects in significant ways. While several scholars argued that network effects can accelerate the success of AI, it remains less clear how AI-enabled tools themselves might reshape the competitive advantage digital platforms gain from network effects. In this article, I examine the implications of AI tools ...
Open in Who Shared Issue with article?
See all 22 articles
 •  Privacy  •  Terms  •  Security and Legal  •   •   •   • 

© 2026 Muck Rack

SOC 2® Certified