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Articles by Pinnacle Orchards
What Is Your Author Brand?
You might not be a multi-national corporation, but as a self-published author, you still need to develop and nurture a consistent author brand. Estimated reading time: 6 minutes What do Mercedes-Benz, Proctor & Gamble, and every self-published author have in common? Answer: They’re all brands, large and small. While most indie authors aren’t as famous as luxury car makers or toilet paper manufacturers, they have a presence in the marketplace.
Why Amazon Keywords Matter For Your Book
Here are some important do’s and don’ts to help you choose your Amazon keywords because the better your keywords, the better your chance of discovery. Remember those days when there were thousands of bookstores in every in every state, and you’d wander in on your lunch hour and talk to a friendly person about your preferences and browse with them and maybe sit and have a cup of coffee before deciding to take some books to the counter and buy them?
The Four Cornerstones to Self-Publishing Success
Adapted from our BookBaby Live series, Steven Spatz, BookBaby president and self-published author, talks about the four essential things you need in place to achieve self-publishing success. Self-publishing truly is a journey. There are some parts you’ll find easy — others are more onerous, but it’s a journey that begins with the notion that you want to write a book and continues long past the point of publication. And there are a lot of questions surrounding book publishing.
How To Get Holiday Book Sales This Year (and beyond)
If you don’t have the time or aren’t prepared to promote your book this holiday season, don’t worry. There are plenty of great (maybe better!) opportunities for book sales throughout the year. Can you hear those sleigh bells? The holidays are coming up fast, but I still have a few more ideas for you to try to wring out some yuletide sales — plus some encouragement for you to look beyond the holidays.
Getting Book Sales As The Holidays Approach: Part III
When it’s time to really get your holiday book marketing and sales going, these actions can help you get the word out during the prime gift-shopping season. As the holidays approach, you’ll be competing with so much marketing — TV ads, radio blitzes, social media feeds, triple the amount of emails landing in your in-box — but there are still plenty of opportunities to have your voice heard and your message received.
The "Do's" Of Planning A Book Launch
Over the years, I’ve collected thousands of book launch ideas. Here are 10 of the most important things you SHOULD DO to create a successful event. This is the fifth in a series of blog posts focused on essential book marketing topics for self-published authors in our campaign, 2021: The Year To Find Your Readers. These posts will cover topics in two categories: 1. 100 days before publish. Tasks to accomplish while your book is still in production. 2. 100 days after publish.
Don't Forget Your Book's Back Cover
The 250 words you’ll choose to place on your book’s back cover might just be the most important in your entire book project. Think of your favorite books in your personal library. Aside from the titles and authors, what usually comes to your mind? Your favorite passages? All those beautiful covers? The most memorable images provide visual cues about what’s inside the pages, setting the mood, or giving some clues about the story. Some covers tell a story in and of themselves.
Your Book Needs A Pre-Sale Period To Be Successful
A pre-sale period gives you an opportunity to build a foundation for your book’s success. Without spending the time and energy to make sure that foundation is ready, your book sales will suffer. Want to know the best time to promote your book? Before it’s available to be sold. Savvy authors know their pre-sale period can make or break a title and even start developing a strategy for targeting the market before their book is complete.
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