Pinnacle Orchards

You might not be a multi-national corporation, but as a self-published author, you still need to develop and nurture a consistent author brand. Estimated reading time: 6 minutes What do Mercedes-Benz, Proctor & Gamble, and every self-published author have in common? Answer: They’re all brands, large and small. While most indie authors aren’t as famous as luxury car makers or toilet paper manufacturers, they have a presence in the marketplace.

Here are some important do’s and don’ts to help you choose your Amazon keywords because the better your keywords, the better your chance of discovery. Remember those days when there were thousands of bookstores in every in every state, and you’d wander in on your lunch hour and talk to a friendly person about your preferences and browse with them and maybe sit and have a cup of coffee before deciding to take some books to the counter and buy them?

Adapted from our BookBaby Live series, Steven Spatz, BookBaby president and self-published author, talks about the four essential things you need in place to achieve self-publishing success. Self-publishing truly is a journey. There are some parts you’ll find easy — others are more onerous, but it’s a journey that begins with the notion that you want to write a book and continues long past the point of publication. And there are a lot of questions surrounding book publishing.