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LanguageEnglish
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GenreBusiness, Marketing, Society & Culture
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LocationToronto
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Terry O'ReillyVerified29,882 followers
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Recent episodes
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Jul 25, 2026 — An encore episode from the Under The Influence Archives. A very interesting favourite. Most tourism marketing aims at the largest audience possible. This week, we look at a sub-category aimed at the smallest audience possible: Billionaire Tourism. The...
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Jul 11, 2026 — An encore episode of Under The Influence.... one of our favourites. Last week, we talked about the best historic demonstration commercials of all time. This week, we feature some of the most recent. Like an air freshener commercial that tricked...
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Jun 27, 2026 — This week, we open the show up to our listeners, and answer your very interesting questions. Ever wonder why gas station prices always include decimal points? Well, we’ll tell you why. We’ll listen to some memorable commercials starring kids, and play...
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Jun 20, 2026 — This week, we look at the level of advertising creativity north of the border. We’ll talk about a campaign that used real “sleep talking” to sell mattresses. We’ll explore a remarkable idea that transformed the annual migration of penguins into a...
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Jun 13, 2026 — This week, we look at a humble marketing tool. The Flexi Disc. These razor-thin, flexible vinyl records had poor sound quality, but they helped sell cars, hit songs, chewing gum, soap operas and even Beatle records. And in one case, a family won a...