Host of Under The Influence - a radio show that gives you a backstage pass to the world of advertising. CBC/Sirius/WBEZ Chicago. Speaker. Author. Podcaster.

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@terryoinfluence — 27,406 followers, 6,420 tweets

I once knew someone in the ad biz who used to work for Jerry Lewis. Part of his job was to carry a suitcase full of brand new white socks. Lewis threw his used pair away at the end of each day. Same principle perhaps…? 
You can now get underwear delivered to your door - monthly. This week, we look at Subscription Marketing. 🎧 Here’s a sneak peak:
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