Jul 28, 2021 — Organizations and associations can leverage podcasts as part of their overall event marketing strategy. Every successful event starts with a great story that entices attendees. When people come to an event, they are committing their time, money, and...
Jun 25, 2021 — An effective 'contest marketing strategy' is a critical driver to the success of your sales incentive campaign. To put it simply, the goal of the campaign is to drive greater returns through the qualification period by communicating to and motivating...
May 27, 2021 — As we ready our organizations for the return of in-person events, many in a hybrid environment, we talked with Jessica Menzer a few weeks back on what it takes to build a powerhouse hybrid events team. If you missed that episode, she shared how events...
Apr 22, 2021 — The initial discovery process for sourcing in-person meetings has changed since pre-pandemic. Having open and honest conversations will lead to a more comprehensive and transparent sourcing process to ensure the personal safety and security of all your...
Mar 25, 2021 — The initial discovery process for sourcing in-person meetings has changed since pre-pandemic. Event stakeholders and planners need to ask more and different questions before determining the best destination and hotel venue for their event. The RFP...
