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Poppy Delta Dawn

As seen in: Hyperallergic
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Articles

How a Basket Empire Wove the Myth of America

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By Poppy Delta Dawn
| Hyperallergic Verified
The Longaberger Company was once a billion-dollar basket-weaving empire, employing over 8,000 people at its peak. Its headquarters in Newark, Ohio, was built in 1997 in the shape of a giant basket, complete with two enormous handles arching over a glass atrium ceiling. But after declining sales, the company filed for bankruptcy in 2018. The iconic Basket Building, which has sat empty for years, is now for sale.
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