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Prachi Srivastava on Muck Rack

Prachi Srivastava

(She/Her)
Covers:  Fashion, Lifestyle, Luxury, Culture.

Interview

How is social media changing news?

Social media is transforming news by making it instant, interactive, and widely accessible. Platforms like X (Twitter) and Instagram enable real-time updates, citizen journalism, and viral trends. However, misinformation spreads easily, blurring credibility. Traditional media now integrates social platforms to engage audiences, while algorithms influence what news reaches users.

What's your favorite social network?

Linkedin

Why did you become a journalist?

I began my fashion career as a designer, and since then, I’ve explored various facets of the fashion industry. From teaching textiles and fashion marketing to working for a leading fashion magazine, my journey has been diverse and fulfilling.I discovered my love for writing after studying fashion and apparel design, which I felt was not as invigorating as the world of journalism. My industry experience in both digital and print media, combined with my educational background, allows me to bring a versatile and dynamic approach to storytelling. Apart from writing, I also dabble in podcasting

When you're not at a computer, where are you most likely to be?

Reading, Creating magazine layouts on Canva, Watching Netflix, Embroidery

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