In the digital era, online customer reviews influence consumer choices. Customers seek peer reviews for assurance and guidance in a global market with alternatives. Reviews offer real-world insights into product and service pros and cons, going beyond marketing narratives (Dwivedi et al., 2021). Online reviews affect e-commerce sites like Amazon and Flipkart and hospitality platforms like TripAdvisor and Yelp. The influence of online customer reviews goes beyond consumers.
