Pricey Cashmere

On a (rare) rainy Los Angeles day, Ivy looked as glum as Sally and her nameless brother who looked longingly out the window at the downpour responsible for their confinement to the little red house in The Cat in the Hat. Yes, the sun did not shine, it was too wet to play, so Ivy sat in the house, all that cold, cold wet day…causing her much dismay! There’s no denying that Ivy, my sweet, sweet red nose pit bull, is a California girl.

Smart marketing strategists study their direct competitors. Really smart marketing strategists study every company and company leader that has something to teach them. You don’t have to be in the food industry to learn the value of consistency and quality from McDonald’s founder Ray Kroc, and you don’t have to be a discount retail store to gain insight about building a business from Sam Walton, founder of Walmart.