Prokopis Theodoridis

1. Introduction Several studies indicate that in developed economies, the majority of food waste occurs during the final stages of the food supply chain, particularly in households [1,2,3,4,5]. As a result, food waste most commonly occurs during food purchasing, in food service sectors, and in households, largely influenced by cultural, social, and economic factors made by both producers and consumers [6].

1. Introduction Food waste is a complex global issue with significant environmental, economic, and social implications [1,2]. In developed economies such as Greece, food waste predominantly occurs at the household level in the later stages of the food supply chain with substantial environmental impacts [3,4,5]. Waste generation is shaped by socio-demographic factors, including age, income, household size, and education, which collectively influence consumer behaviours [6,7,8,9].

1. Introduction Web analytics insights are crucial for optimizing user satisfaction and experience and generating revenue increases in the competitive electronic commerce ecosystem. By analyzing user behavior data, businesses can extract valuable data insights for marketing purposes, including strategies, customer segmentation, personalized content, and targeted services.