PubMatic Inc

Across the digital economy, AI is forcing a reckoning. Architecture, not simply algorithms, is what will define AI’s impact on digital advertising. Systems that once thrived on friction, opacity, or short-term hacks are being revealed in real time. The quality and depth of an enterprise’s data is quickly becoming exposed. Opex investment is being replaced with capex investment – a clear signal that companies are realizing intelligence can’t compound on rented infrastructure.

Emma Newman CRO, EMEA In recognition of PubMatic’s work to continually raise digital advertising standards and provide the best possible performance the ad tech company has been awarded Gold Standard 2.0 certification from IAB UK. At PubMatic, we share IAB UK’s commitment to proactively mitigating the risk of brand safety issues, reducing ad fraud, and improving consumers’ experience of digital advertising.