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Pulak Barman

As seen in: Taylor & Francis Online
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Articles

Transforming global tourism research with artificial intelligence: a bibliometric exploration of evolution and future directions

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By Alok Sarkar, Pulak Barman, Sk. Mustak
| Taylor & Francis Online
ABSTRACT The application of artificial intelligence (AI) in the field of tourism research is transforming the management, marketing, and experiences of tourists. As the tourism sector increasingly relies on data and technology, comprehending the development and influence of AI in this sector is vital. This study examines how artificial intelligence has shaped global tourism research by conducting a bibliometric analysis from 2000 to 2026.
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