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Rachael Barber on Muck Rack

Rachael Barber

As seen in: Lexology, ramboll.com, The Global Legal Post, Managing Intellectual Property
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Articles

Behind the velvet rope: why luxury brands need AI visibility

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By Rachael Barber, Richard Reeve-Young
| The Global Legal Post Verified
More than a third of luxury buyers now start their purchasing journey with AI, not Google. AI systems are increasingly selecting, summarising and ranking brands before customers engage directly with them. These Gen AI recommendations are fast becoming the new front door for brands. If a brand is not included, the sale may already be lost. Invisible by design The rise of AI in the customer decision-making journey creates a dilemma.
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Do green building certifications deliver climate resilience?

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By Rachael Barber, Astrid M.A. Eriksen, Joanne Thetford
| ramboll.com
Green certifications embed sustainability into building design but don’t guarantee climate resilience. Learn where gaps arise and a practical guide on how to close them. Contact our expert Green certifications have become a hallmark of responsible building design, helping developers showcase sustainability credentials to investors and tenants. But as floods, heatwaves, and storms intensify, we want to uncover: does certification mean a building is prepared for climate extremes?
Open in Who Shared Issue with article?

Do green building certifications deliver climate resilience?

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By Rachael Barber, Joanne Thetford, Astrid M.A. Eriksen
| ramboll.com
Green certifications embed sustainability into building design but don’t guarantee climate resilience. Learn where gaps arise and a practical guide on how to close them. Contact our expert Green certifications have become a hallmark of responsible building design, helping developers showcase sustainability credentials to investors and tenants. But as floods, heatwaves, and storms intensify, we want to uncover: does certification mean a building is prepared for climate extremes?
Open in Who Shared Issue with article?
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