Rachael Power

(c)iStock.com/DragonImages The idea of keeping tabs on user behaviour while within a virtual reality environment was first brought up when Google’s Daydream Labs started experimenting back in August. Before View was announced, the Google VR team was busy refining how to deal with trolling or bad behaviour, trying out a series of behaviour correcting reactions such as greying areas out or ‘ignoring’.

It’s all well and good to read through a thought leadership piece on mobile marketing trends, but the reality is that implementation is not a one-size fits all approach. This is why it was so refreshing to hear from a broad variety of businesses - from disruptive startups to established non-profit organisations - as to how mobile works for them, at the recent London Digital Marketing World Forum (DMWF).