Simply typing that header feels so surreal. But it’s true. Last weekend, James and I ran 26.2 miles through and across the streets of Dublin, a cumulative effort of a year’s worth of training, sports massages, sweaty and rushed lunch runs, sports gels and Sunday lie-ins interrupted. And it was worth every step of the way. It began around this time last year, having completed the Eden Project Half Marathon. I’d attempted to train for two marathons before, but due to IT band pain, it didn’t work out.
How to define the right kind of social media engagement is a question that plagues many brands and marketers alike. So who better to ask for their advice than the experts? Sky Deutschland, uSwitch, BBC Worldwide and Macmillan Cancer Support all took to the Digital Marketing World Forum at The Brewery in London today to share their views on dynamic social engagement - and MarketingTech was there to capture the mood.
GripIt Fixings has come a long way for a company started by a 13-year-old and his grandfather. After appearing on Dragon's Den, it's since been featured in Wickes and is trading in Germany and Belgium. It's our pick of this week's The Investibles. Back in 2014 we received an £80,000 investment from Dragon Deborah Meaden. 2.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".