From greens powders to collagen blends, bone broth concentrates, mushroom elixirs and everything in between, wellness powders have become a booming industry. Social media is full of promises that one scoop a day can boost immunity, balance hormones, improve skin, reduce bloating or “optimise” health. With so much clever marketing, it’s easy to feel like these products are essential for wellbeing. But are they? Let’s start with greens powders, one of the most heavily promoted products on the market.