Rachael Zahn

Avenue Z has been named a Certified Agency Partner by Profound, joining a select founding cohort recognized for expertise in deploying AI search technology for brand visibility monitoring and AI conversation analysis. That matters because AI search is quickly becoming a measurable growth channel. Generative search ad revenue is projected to reach $5.1 billion in 2026 and surpass $100 billion by 2030.

Eskiin did not come to TikTok Shop with a long runway. It came with a need to generate traction quickly, in a category where newer Shops often take months to build meaningful momentum. That is what makes the result worth paying attention to. In just over three months, Eskiin generated more than $1 million in combined TikTok Shop and Shopify revenue from TikTok ads, earned Silver Star Seller status, drove more than $200K in affiliate GMV, and generated more than 4,200 affiliate videos.

COS BAR has never been a scale-first beauty retailer. Its edge has always come from something harder to replicate: a highly curated assortment, a luxury service model, and a shopping experience designed for a discerning client. That is what makes its next chapter notable. In September of 2025, Mitchell Family Office acquired COS BAR, describing the retailer as a brand with deep heritage, a loyal client base, and a strong reputation in luxury beauty.