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Rachel Ayala Guzman on Muck Rack

Rachel Ayala Guzman

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Articles

Following social media influencers who share alcohol‐related content is associated with college drinking

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By Rachel Geyer, Rose Marie Ward, Megan Strowger, Rachel Ayala Guzman
| Wiley Online Library Verified
Introduction Frequent exposure to peer-shared alcohol-related content (ARC) on social media is associated with greater alcohol consumption and related consequences among undergraduates. Social media influencers also share ARC; yet, the effect of exposure to influencer-shared ARC on alcohol outcomes has not been examined.
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