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Articles by Rachel Cravit
Holiday Shopping Statistics 2026: Spending, AI and Timing
Holiday shopping is shaping up to be a test of how well brands actually understand consumer behavior, not just the scale of advertising spend. Shoppers are starting earlier, watching their budgets, and using more channels to research gifts and compare prices. Yet the biggest promotional days remain central. According to Tinuiti’s 2026 Holiday Shopping Trends report, 25% of U.S. holiday gift buyers plan to do most or all of their shopping between Thanksgiving and Cyber Monday.
10 Innovative Content Types to Engage Users in 2024
The evolution of content types is undeniable. Technologies grow, online behavior changes, and users crave variety. It's a time when diverse yet authentic and relatable content works for engagement and brand promotion. Let's put fresh eyes on content strategy and go beyond old-fashioned content types so you can outperform competitors and draw attention to your brand. What are content types?
10 Content Marketing Mistakes to Steer Clear of in 2020
Seth Godin famously said “Content marketing is the only marketing left.” This seems particularly true as we close in on another decade, and content marketing is more popular than ever. And for good reason. Content marketing costs 62% less than outbound marketing and generates three times as many leads. HubSpot, meanwhile, determined that marketers who prioritize blogging efforts are 13x more likely to see positive ROI. While content marketing can be powerful, that doesn’t mean it’s bulletproof.
How to Use Color Blind Friendly Palettes to Make Your Charts Accessible
Colors play a central role in data visualization. But what if your readers are color blind? According to Color Blind Awareness, color blindness affects 1 in 12 men (8%) and 1 in 200 women (0.5%). There are an estimated 300 million color blind people worldwide, including Mark Zuckerberg, Bill Clinton and Prince William! Optimizing your graphics can help make them more accessible—and that doesn’t mean banishing color from your charts and graphs either.
4 Groundbreaking SaaS Company Content Marketing Examples
In the last two decades, the SaaS market has exploded. To stand out in a saturated market, SaaS companies need to utilize content marketing to help develop a brand. Lydia Roth, a digital marketing manager at Alexa, feels that brands go astray in their content efforts. She notes: “Many SaaS companies fail to consider the entire customer journey. It’s easy to become of the mindset that, if you’re creating content that doesn’t lead to a new customer, it’s a waste of time.” That’s not true.
Management Styles According to The Lion King [Infographic + Quiz]
The Lion King is unquestionably a film about leadership, and it portrays almost as many types of leaders as it does animals. Along with the legions of 90’s kids, I’m eagerly awaiting the release of the reboot. A lot has changed since the original came out in 1994, however, and I’m not just talking about CGI. For one thing, I’ve expanded my professional repertoire from peddling Thin Mint cookies to working real jobs in actual companies.
Thinking Outside the Basket: 16 Sweet Flower Girl Alternatives
While we’re hardly ones to argue against a gaggle of flower girls skipping down the aisle with baskets of petals, there are several alternative ways to herald your arrival that don’t involve flowers or pint-sized relatives for that matter. We’ve rustled up some of the most charming, sweet and downright spectacular flower girl concepts to come our way to put a new spin on this age-old tradition.
Beyond Bridesmaids: How to Include More Friends And Family In Your Wedding Party
Bridesmaid selection can be one of the most daunting and potentially damaging tasks a bride can face during the course of her wedding planning. The fear of resentment or hurt feelings among friends and family who didn’t make the cut is certainly understandable; some brides decide to forgo a wedding party altogether, or only appoint a single friend or sibling to stand beside them on their big day. Others opt to include as many people as humanly possible a la Katherine Heigl in 27 Dresses.
100 Unique Wedding Ideas Inspired By Valentine's Day | Weddingbells
This year, especially for February 14, we’ve decided to indulge in our single biggest Valentine’s Day feature to date — 100 unique wedding ideas inspired by this love-filled day. We’re pigging out on unique wedding ideas and gorging on delectable details, which can be incorporated into a wedding at anytime of the year. To make sure you enjoy every morsel, we’ve sorted our big heart-shaped box of wedding goodies by flavour: classic, crafty and modern. Which type of Valentine’s bride are you?
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