Anyone who lived through the early 2000s will remember the Red campaign, fronted by U2’s Bono and backed by Gap, Apple, and more. Buying Red merch back then signaled that you were a part of something bigger, that your fashion (and general shopping) choices were more than just aesthetically driven, they were supporting a cause. Matt Damon and his nonprofit, Water.org’s, “Get Blue” campaign is 2026’s version of that kind of cause-driven social campaign.