Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Rafael Rizuto
Advertising Isn't Rocket Science. It's Better
NASA was purpose-driven from the outset with a powerful mission that has evolved over time. As administrations have changed and objectives have evolved, the purpose has also been redirected. But it has remained true to the notion of using scientific learning to enhance knowledge, education, innovation, economic vitality and stewardship of Earth. The energy and excitement of a Mars landing is more akin to a live event than any other marketing tactic.
To Predict the Future, Look to the Consumer
Any time a new technology is greeted in the marketplace, it is immediately met with predictions of how it will disrupt all that has come before it. Marketers are tasked with determining how this new technology will change the ways consumers read, think and buy. And before you know it, preparations are made for a future that is likely not going to happen, or at least not happen in the way it is currently forecast.
The Best Holiday Ads of 2018
Iceland Foods "Say Hello to Rang-tan" Agency: Mother London Released: Nov. 8 This rhyming animated children's spot, narrated by Emma Thompson, takes a sharp left turn midway through—and was banned from television for taking a political stance. The spot was originally made by Mother for Greenpeace, but has been rebranded with Iceland Foods, for reasons that become clear by the end.
Fred Savage Has No Idea Why He's in the Trailer for Once Upon a Deadpool
"Fox has been asking for a PG-13 basically since the start in 2006," Reynolds told Deadline earlier this month. "I've said no since 2006. Now, this one time, I said yes on two conditions. First, a portion of the proceeds had to go to charity. Second, I wanted to kidnap Fred Savage." Indeed, of every ticket sold, $1 will go to the "Fuck Cancer" campaign, which will be renamed "Fudge Cancer" for this project, in keeping with its PG-13 nature.
How to Really Take Risks in Advertising
If we want our people to jump off a plane, we need to be their parachute. We constantly hear in our industry about the importance of taking risks. So much so that it's becoming just another advertising trope among so many others that we're all sick of hearing about, from online pundits to (many) ad event pulpits. Every day I read somewhere about the importance of being brave and following our gut, and I am not here to deny that.
Lexus Used A.I. to Make the 'Perfect' Car Ad. Here's How It Turned Out
The eerie little work, directed by "award-winning human" Kevin Macdonald (The Last King of Scotland; Whitney) opens with a Takumi master craftsman examining his last great oeuvre—a Lexus ES. The car is taken away and threatened with destruction for reasons unclear (was it just too beautiful?), but automatic emergency braking kicks in just in time to save itself, and its maker's fragile heart.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Rafael
Contact Rafael, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack