Companies are aware of the importance of the customer experience. When a customer is having a bad experience with a product or service they want help immediately, and they use every channel possible to get it. Companies are faced with the daunting task of having to take calls, answer chats and emails and monitor social media conversations and mentions. It’s a dizzying array of options for customer contact, and ignoring any one channel could cost brands loyal customers.
With the dawn of the digital era, the retail industry has implemented a wide variety of mobility solutions and other enhancements to drive new revenue streams and boost customer engagement. But one key area is often overlooked in this effort: the gift registry. While registries were once the domain of weddings and other major life events, the past few years has seen an explosion in their use for more common occasions such as birthdays and anniversaries.
By RAHUL PATHAKSo this is what war feels like. You can see the soldiers with their machine guns, crouching under trees – figures so life-like that the sound of their gunfire makes you flinch. You can see the American aircraft raining death, targeting even civilians huddled under a bridge. The story of the Korean War, from 1950 to 1953, is being re-enacted on a circular screen 132m long and 15m high, with forests, campfires, and figurines of dead and dying soldiers arranged in the foreground.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".