Raichael McCarthy

"New year, new you” isn’t just a personal mantra. It’s a game changer for businesses too. With the holiday season behind us, now is the perfect moment to dust away the cobwebs of lingering routine, toss out the empty coffee cups and gather ’round for a digital marketing powwow. The mission? Strategic planning, a fresh outlook on marketing, a complete makeover across various channels — and hopefully an even bigger and more successful 2024. Let’s talk tactics. Email Marketing Stuck in an email rut?

Not all that long ago, the idea that you might pick up a sex toy at the same drugstore or big box store where you do the rest of your shopping seemed unlikely at best. But today, with attitudes toward sexual wellness shifting, our category has hit the mainstream. Durex started the trend back in 2008, when its Little Gem vibrator began showing up in pharmacies across the country. The Little Gem may be long gone, but the trend it sparked seems here to stay.

Brand visibility is essential for growth. Unfortunately for brands in the sexual wellness industry, the platforms they need to create that visibility are actively working against them. Though the discussion of sexuality has become more mainstream, shadow-banning is still alive and well — especially for female-focused and gender-diverse sexuality brands. This problem was recently demonstrated when Unbound ran an experiment.