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Articles by Rajdeepak Das
The Atom That Started It All: Rajdeepak Das On Piyush Pandey’s Enduring Legacy
My advertising career began by seeing some of the greatest works done by Piyush Pandey. Whether it was Fevicol, Asian Paints, or Cadbury — he had an extraordinary gift for bringing out the human connection in every story. I remember once telling Piyush that while I was in college, I had his picture on my study table. He laughed and said, “Piyush – 1, Zeenat Aman – 0! At your age, boys put up pictures of Zeenat Aman, and you’ve put up mine!” That was his charm.
Rewriting The Script Of Television Commercials
Interestingly as scrolling replaces channel surfing, attention spans keep shrinking. Today, the average person scrolls nearly two kilometres a day—navigating a digital landscape with their thumbs, not their feet. In that endless scroll lies an ocean of brands, news, messages, and moments—all competing for a fraction of attention. The challenge? To say something meaningful in a world that barely gives you a second to speak.
'Steely will and a heart of gold, my sister Usha'
ABBY Awards powered by One Show in 2024 has added new categories this year. “We continue to stay connected with global festivals like The One Show, Cannes, and ADFEST by adding categories that are trending in the world,” stated a press release. Introduction of Best Use of AI sub-category, keeping in mind the trending subject of the year, has been added in both Digital and Technology Verticals. Copywriting for web and digital craft has been added in Still Digital and Digital Verticals.
Vedang Raina and Rasha Thadani celebrate hues of self-expression in Crocs Holi campaign - Exchange4media
Dentsu Creative has won the integrated creative mandate for Gemini Edibles & Fats India (GEF India). The account was won following a multi-agency pitch and will be serviced from the agency’s Chennai office. As per the mandate, Dentsu Creative will provide end-to-end creative solutions for GEF India, covering all aspects of branding, communication, and marketing.
Mountain Dew unveils summer campaign with Hrithik Roshan
Our journey began in the early 2000s, during my college days in the world of advertising. It was a time when emails were our primary mode of communication, and it was through this digital thread that Resham first entered my life. She messaged me, seeking advice about joining MICA, the college I was attending. Little did I know that this initial exchange would blossom into a lifelong connection.
My wife is my support system & the person behind all my achievements
Bail Kolhu, from the house of BL Agro Group, has introduced #ChunoSahi campaign on all social media platforms. The film opens with a politician mid-speech, portraying a familiar scene of promises made by political parties. Viewers are transported into a world of extravagant pledges: hospitals, farming automation, robotic cleaning, high-tech education and impeccable, smooth roads. The light-hearted film continues and then sheds light on a fundamental concern often overshadowed by political rhetoric.
Breaking Gender Biases Is A Journey
Women have reached the moon, as we all witnessed with the successful Chandrayaan mission. But unfortunately, we are still talking about how they dress and how they look! While there has been a significant increase in awareness surrounding the portrayal and stereotyping of women in advertising and other creative mediums, it still prompts the question: to what extent has this heightened awareness translated into tangible change, particularly within the realm of advertising?
UNESCO Joins Whisper®’s mission to #KeepGirlsInSchool to ensure girls don’t miss out on a promising future
Building peace in the minds of men and women The #KeepGirlsInSchool campaign aims at deepening awareness on the unfulfilled dreams of 2.3 crore girls as they drop out of school at the onset of puberty Whisper® and UNESCO have established a breakthrough partnership to develop and integrate a puberty and period education module in school curriculum Till date, Whisper® has educated more than 4 crore girls and today pledges to educate another 2.5 crore girls on puberty and menstrual hygiene over...
Johnson's Baby: Share the language of love
This case study sets out how Johnson's Baby, the baby care brand, improved its brand metrics by urging Indian mothers to donate their old baby items to less privileged families. Baby care India Strategy Josy Paul, Rajdeepak Das, Hemant Shringy and Sandeep Sawant Brand owner: Johnson & JohnsonLead agency: BBDO IndiaBrand: Johnson's BabyCountry: IndiaIndustry Baby careChannels used:Content... WARC subscribers can sign in to keep reading Not a subscriber?
Gillette: Shave or Crave
This case study describes a campaign by Gillette, the shaving brand, which used women's preference for clean-shaven men to increase sales of its premium razor product in India. Shaving products India Strategy Josy Paul, Rajdeepak Das, Hemant Shringy and Sandeep Sawant Brand owner: Procter & GambleLead agency: BBDO IndiaBrand: GilletteCountry: IndiaIndustry Shaving productsChannels used:Cinema, Content marketing, Earned... WARC subscribers can sign in to keep reading Not a subscriber?
Gillette: Soldier for women
This case study explains how Gillette, the shaving brand, created a social movement to appeal to men and win back respect for men in a difficult social climate in India. Shaving products India Strategy Josy Paul, Rajdeepak Das, Hemant Shringy and Sandeep Sawant Brand owner: Procter & GambleLead agency: BBDO IndiaBrand: GilletteCountry: IndiaIndustry Shaving productsChannels used:Content marketing, Earned media,... WARC subscribers can sign in to keep reading Not a subscriber?
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