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Articles by Raluca Popescu
Hemisphere Synchronization: Unlocking the Full Power of Your Brain
Raluca Popescu · Follow 5 min read · -- Our brain, the most complex organ in the human body, is divided into two halves or hemispheres: the left hemisphere and the right hemisphere. These two hemispheres are responsible for different types of cognitive processing. While the left brain is often associated with logical reasoning, language, and analytical thinking, the right brain governs creativity, intuition, and emotional intelligence.
Tens la "síndrome de la nena bona"? Aquestes en són les 5 característiques principals
És molt probable que, si no et passa a tu, coneguis algú que ho tingui. La síndrome de la nena bona , un terme que va crear la psicoterapeuta nord-americana Beverly Engel en el seu llibre Nice Girl Syndrome i que afecta majoritàriament la població femenina, tot i que també es dona en homes.
How to effectively use Facebook Display Ads by Polly Flinch
With 1.86 billion monthly active users on Facebook, retailers are quickly learning that they need to be speaking to and interacting with their customers where they consume media. Facebook display ads are a great way to engage customers and acquire new ones, but it can be difficult to do this in an efficient way.
How to drive growth with ecommerce customer retention rate optimization
Growth is not about a one-time sale. In order to continuously drive growth for your business, you must focus on building and be maintaining authentic relationships: create habit-forming experiences.
The Future of E-commerce Belongs to Optimizers
Today is the best time in history to be an evidence-led retailer. Data is available everywhere, tools are improving daily, and the business climate is data-friendly. You hold in your hand the keys to the kingdom. But, you must not squander the opportunity. It will be taken away unless you use it wisely. In this post, Chris Goward, optimization thought-leader, shares how leading e-commerce companies are using optimization processes to gain dramatic revenue lift and insights.
Practical CRO Prioritization with Johann van Tonder
Most optimization programs have small results or fail altogether. One of the most important causes of this situation is the lack of a coherent system for prioritization. While it’s not hard to come up with a list of ideas, the challenge is to decide where to start and in what order to execute your tests. In this post, you’ll learn what prioritization means, what are the most used systems and how and why you should build your own.
4+1 E-commerce Pricing Strategy Tactics
Today’s post about the best pricing strategies comes from our friend Burc Tanir, Co-Founder and CEO at Prisync. Pricing is one of the main forces that affect conversion rates for every e-commerce business as online shoppers around the world have a significant interest in a good deal. And because of that, they will never hesitate to leave an organization for another, the moment they find a better option.
How to drive growth with ecommerce customer retention rate optimization
Growth is not about a one-time sale. In order to continuously drive growth for your business, you must focus on building and be maintaining authentic relationships: create habit-forming experiences. This article is the written and edited version from the live presentation Valentin Radu, Founder & CEO at Omniconvert offered during the recent GetUplift Online Summit, organized and hosted by our awesome friend, Talia Wolf, Founder & Chief Optimizer at GetUplift.
How to effectively use Facebook Display Ads by Polly Flinch
With 1.86 billion monthly active users on Facebook, retailers are quickly learning that they need to be speaking to and interacting with their customers where they consume media. Facebook display ads are a great way to engage customers and acquire new ones, but it can be difficult to do this in an efficient way.
The four pillars of a successful CRO strategy model
The aspects to look at here are: This starts to dig deep into a business, looking at the business mindset. Most businesses have a fixed mindset, but there are companies like Booking.com, Amazon, Walmart, Uber and Airbnb that embrace a Growth Mindset. That’s so important to look at when you’re talking about conversion optimization. Then at the bottom, we have Product versus Customer Led. Most businesses are at that product led end of the spectrum.
9 Wrong Things with the Conversion Rate Optimization Industry
Although every year more and more businesses adopt conversion rate optimization, the industry is still quite young. With more and more agencies offering conversion rate optimization services the market is rapidly growing but so are the misconceptions and the things that hold businesses back from having real growth through conversion optimization. At our 3rd edition of International E-commerce Day, hosted in May 2017, we had the great pleasure of having Paul Rouke as a speaker.
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