Rami Reda

First came the Travis Scott burger. A viral sensation that was nothing compared to BTS meal. Haven’t heard of it? BTS meal is as viral as fast food gets. Just look at eBay. You can buy an empty BTS meal box for $50. A full meal sold online for $90,000. It might be a viral campaign but the wild success is down to McDonald’s careful selection of strategic alliances. They’re not the only ones doing it either. The next time you sit into an Uber, try connecting your Spotify and seeing what happens.

First came the Travis Scott burger. A viral sensation that was nothing compared to BTS meal. Haven’t heard of it? BTS meal is as viral as fast food gets. Just look at eBay. You can buy an empty BTS meal box for $50. A full meal sold online for $90,000. It might be a viral campaign but the wild success is down to McDonald’s careful selection of strategic alliances. They’re not the only ones doing it either. The next time you sit into an Uber, try connecting your Spotify and seeing what happens.

Question: What’s the most important thing we should know about you? Rami Reda: I’m a serial entrepreneur and second-generation business owner who is committed to growth, success, and my community. Question: Name the most impactful lesson you learned from failure. Rami Reda: As a very impatient and persistent person, learning when to push and pull the levers has been an important lesson I have had to learn. Question: What accomplishment are you most proud of?