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Articles

The CEO’s role as chief storyteller

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By Blair Epstein, Ramiro Prudencio, Shelley Stewart III, Max Gleischman
| McKinsey & Company
To ensure that their companies engage effectively with stakeholders, CEOs must set communication standards, embody the organization’s culture and purpose, and speak up in moments that matter most. When the business landscape is as unsettled as it is right now, all eyes turn to the CEO.
Open in Who Shared Issue with article?

The CEO’s role as chief storyteller

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By Blair Epstein, Max Gleischman, Ramiro Prudencio, Shelley Stewart
| buff.ly
To ensure that their companies engage effectively with stakeholders, CEOs must set communication standards, embody the organization’s culture and purpose, and speak up in moments that matter most. When the business landscape is as unsettled as it is right now, all eyes turn to the CEO.
Open in Who Shared Issue with article?
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