Ramiro Román
Buenos Aires
As seen in:
HealthLeaders,
PM360
Covers:
economics, tecnologia, viajes, música, teatro, internatinoltrade, noticias, entretenimiento
Doesn't Cover:
sexo
RoCK and BoOKs
Articles by Ramiro Román
Is Working from Home the New Normal?
The COVID-19 pandemic no doubt forced advertising agencies to “go remote” overnight and the reality is that many will have done so successfully. For some, it may have dawned on them that it is the future of their business. I have no doubt that the pandemic will instigate a lot of progression, but there is a risk that it will simply be a momentary blip if the industry’s culture doesn’t change. The long-held belief is that working remotely is taboo.
Nature vs. Nourisher: Creating Unicorns
Everyone is looking for those rare advertising luminaries—the “unicorns,” as they’re often called in our industry, because of their near-magical qualities and rarity. They’re the talent with innate abilities, craftsmanship, and instincts that make them perfectly suited to their disciplines; whether those are in creative, account or project management, strategy, science, editorial, or any of the other roles important to the functioning of our business.
Accentuate the Positive
I’ve had a rough start to 2019. On December 27, 2018, I noticed that my left foot was swollen. I went to see my primary care doc. He sent me to the ER. They admitted me. The original diagnosis was cellulitis. However, it turned out that the infection was deep in my foot. I had three surgeries to correct the problem. I was in the hospital for 14 days and went home hooked up to a wound vac. It took until mid-February for me to get unhooked from the wound vac and into a walking boot. It wasn’t fun.
Rethinking Marketing’s Traditional 4 Ps
Are we at the end of the product era? I believe we are. Let me explain. Most of our education and career were centered around producing a widget, finding the channels for the widgets, and then optimizing every piece of the linear process to maximize profitability. It’s is an oversimplification, but the point stands regardless of your current commercialized widget. This formula worked for the last 120 years.
A Calling-And a Mission-to Help Patients
PM360 asks Tim Mayleben, CEO of Esperion what motivates him in the face of challenge. What are your keys to success in meeting challenges? We work for the patient. You don’t stay in this business long or sustain success if you don’t put the patient at the center of your efforts—no matter what your role in the organization. I joined the “original” Esperion, not as a scientist or doctor, but rather on the business operations side.
Build a Strong, Supportive Network
My dad passed away a couple of years ago. He was a huge Pittsburgh Steelers fan. Back in November, as I watched the Steelers lose to the Broncos, I was thinking of my dad. I realized that there were a few things I did for which I wish that I could apologize to him. One was the day he and I were in a mall. This was before I got my Kindle. I stopped at a book store to pick up a book by one of my favorite writers. He waited for me outside of the store.
Meet Challenges with Conviction and Perseverance
PM360 asks Garo Armen CEO, Agenus what motivates him in the face of challenge. Garo Armen, CEO, Agenus Q. You’ve grown Agenus from startup to player in cancer care with a robust immune-oncology pipeline. What challenges did you face? A: When we started 24 years ago, few believed you could leverage the immune system to fight cancer. We faced a scarcity of funding. There was a point when the board gave us only one more chance to fund the company.
My Other Life with Kim Gariepy
PM360 recently spoke to Kim Gariepy, Senior Director, Mydayis Commercial Lead, Neuroscience Division at Shire, about seeking adventure in the outdoors. PM360: So, you are an outdoor adventure seeker. What kind of activities do you enjoy? Kim Gariepy: Everything from mountain biking to running to snowboarding in the Rockies to wake boarding on crystal lakes. If it is outside and involves a little adrenaline—sign me up! What do you enjoy most about doing these activities?
How to be a Great Conversationalist
We’ve just been through one of the most contentious midterm elections in history. It was brutal. I got very tired of watching the TV ads that mostly said, “Don’t vote for the other guy.” Also, I watched, and participated in, some pretty heated discussions about candidates and ballot initiatives here in Colorado. If I were a cynic, I might think that there is no hope for us, that we’ll never manage to have civil discourse and meaningful conversation.
Succeeding in the Age of Agile
Is your organization ready for a volatile, uncertain, complex, and ambiguous (VUCA) world? Odds are it’s not. It’s not about strategy or technology, but about the way your organization works. Most organizations grew up in the industrial era. Hierarchical command and control leadership facilitated operational efficiencies and manufacturing scale.
Can a Career Setback Actually Empower You?
Have you experienced a career downturn? If you haven’t yet, I hate to break it to you…it’s just a matter of time. Careers, like roller coasters, have ups and downs. However, unlike roller coasters, careers are not automatically propelled nor do they have a fixed track to follow. It’s up to you to navigate your path. The Best Thing that Could Ever Happen To You—How a Career Reversal Can Reinvigorate Your Life (Big Shoes Publishing, 2013), by Sander A.
Credibility Defines Great Leaders
Take a moment to reflect on this question: What person comes to mind when you think about the best leader you’ve ever been personally associated with? Really think about this. Don’t read further and challenge yourself to come up with a name.
3 Keys to Success: Right People, Right Values, and a Shared Mission
PM360 asks John Thero, CEO, Amarin what motivates him in the face of challenge. I love a good challenge. I became President and CEO of Amarin Corporation in 2014, after working my way up through leadership roles, starting as CFO in 2009, then CFO and President. There’s nothing particularly unusual about that progression—but the timing of my journey made it unique. In 2013, the year before I was appointed CEO, the FDA withheld approval for expanded use of Vascepa®, our flagship medication.
My Other Life with Azita McDermott
PM360 recently spoke to Azita McDermott, Director, Marketing, U.S. Neurology & Immunology at EMD Serono, about developing her daughter’s interest in world maps. Azita McDermott: My husband and I both do quite a bit of domestic and international travel for work and want Anya to get used to the travel lifestyle as well.
Are You Engaging Your Team?
Peter Drucker is credited with the phrase “culture eats strategy for breakfast.” This well-known philosophy has become common wisdom in corporate America. Yet despite this wide acceptance, most companies don’t spend enough time or resources establishing a healthy organizational culture. Why? Cultural health is difficult to grasp. It will never appear on a balance sheet. It’s a science and art that we’re not educated or trained to advance. It’s nearly impossible to objectively measure.
Improving Nurse Engagement & the Bottom Line: How Better Staffing Impacts Multiple Outcomes
Improving Nurse Engagement & the Bottom Line: How Better Staffing Impacts Multiple Outcomes Does the issue of staff engagement at your organization cause you to lose sleep? If so, you’re not alone. When HealthLeaders Media recently asked 169 healthcare executives, “What keeps you up at night when thinking about the state of workforce/labor management at your organization?” 55% said staff engagement.
Shifting to Transformational Conversation For Best Results
A couple of things happened on October 1 this year that I would like to discuss. First, the U.S. government shutdown due to a budget impasse over the Affordable Care Act (ACA). Second, a book called Conversational Intelligence was released and became an instant bestseller on Amazon. No matter which side of the ACA debate you’re on, you can probably agree there wasn’t much intelligent conversation going on in Washington in late September and early October.
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