Some entrepreneurs find their niche by helping others release the creativity they have inside. Anne-Marie Faiola understands the importance of creativity more than most. A former corrections officer, Faiola turned to her hobby of soap making to deal with the stress of her day job. And now she helps other people leverage their own creativity in a similar way through her company Bramble Berry Handcraft Provisions.
As an online e-commerce business, there is a lot to think about with the holidays right around the corner. How can you improve the mobile shopping experience? What will your shipping strategy be? And, perhaps most importantly, what type of sales can you use to entice customers new and old to spend more with you? One tactic that might do the trick is a flash sale. A flash sale is a promotion that runs for a short period and offers customers deeper-than-usual discounts.
Social media marketing is a highly effective way to reach the online consumer. Certain channels have proven to be significantly influential for many shoppers. A Corra study found that the following social media posts influenced purchases of people who prefer online shopping:Social posts also influenced the purchases of those who prefer in-store shopping (and in some cases, at a higher rate):That said, social media marketing requires a lot of hard work to make an impact on an audience.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".