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Articles by Rana Barua
Why 2025 became a wild year for Media and Advertising
The past year saw a slew of challenges and transformations in the global and Indian advertising landscape. From Omnicom’s acquisition of IPG and geopolitical pressures to the proliferation of AI, creator dominance and short-form narrative formats, the media and advertising industry had to offer new expertise and solutions and reinvent business models to meet client expectations. However, with global advertising networks feeling the pressure, there is also a silver lining for homegrown ad firms.
Mehak Jaini bids adieu to DDB Mudra after 15-year stint
Yellow.ai has announced the appointment of Puneet Arora as Global President, taking yet another step towards driving hypergrowth and bolstering its position as a global leader in omnichannel AI-powered customer experience. In this strategic role, Puneet will lead the Go-to-Market teams across all markets, including North America, India, Asia-Pacific, Europe, the Middle East, Latin America, and Africa.
VML India promotes Manas Lahiri as Executive Growth Partner for India
Chinmay Chandratre has joined FCB/SIX India as Sr. Vice President – Media. He will head the media vertical for FCB/SIX India across its three offices in Mumbai, Delhi NCR & Bengaluru. Prior to this role, Chinmay was the General Manager at Madison World. With over 14 years of experience, he has worked with companies like Madison World, iProspect and Direxions Marketing Solutions, among others.
Zydus Wellness appoints Dr Siva M. Sivaramakrishnan as VP-R&D
Gaurav Barjatya, who previously held the position of Head of Brand Marketing & Communications at TimesPro, has joined NDTV as the Marketing Head. Sources familiar with the matter have confirmed this development to e4m. E4m reached out to Gaurav Barjatya but no response came through . e4m also reached out to Mr Sanjay Pugalia and Mr Anil Uniyal at NDTV group but at the time of filing of this story there was no response to e4m s written queries.
Yellow.ai appoints Puneet Arora as Global President - Exchange4media
Tarun Jha, who had joined as the Chief Executive Officer of Havas Creative India has decided to move on, to pursue other interests. Over the past year, Tarun was instrumental in building the creative agency, putting strong processes in place, and hiring a strong team of leaders who have helped the agency witness impressive growth. Tarun Jha, who took charge as CEO Havas Creative India in March 2023, will be serving his notice till March 31, 2024.
Breaking down is never an option for her, says Patanjali hair oil campaign
As India gears up for the upcoming summer travel frenzy, Cleartrip, a Flipkart Company, is launching the second edition of its marquee travel event, #NationOnVacation. In its latest proposition, Cleartrip urges travellers to plan their dream vacation right now before the prices skyrocket. The core message of the campaign is ‘India aur Cleartrip Taiyyar hai, Bas Aapke Booking ka Intezaar hai’.
Pepsi brings back 'Yeh Dil Maange More' with Ranveer Singh
While automotives are still largely known to be a man’s turf, The TVS Motor Company has been making conscientious efforts to shatter the barriers that have stopped women from being active participants in the automotive industry. In August last year, FCB Kinnect conceptualised a campaign for TVS Motor Company, titled 'Miss.Represent'.
Ahead of summer holiday, Cleartrip brings #NationOnVacation campaign
In my nearly three decades in the media and advertising landscape, I've had the privilege of working with numerous talented individuals, collaborating on innovative campaigns and steering several organisations. However, amidst the evolution, vigour and excitement of the work and life, there's one person who has remained my constant guiding partner – my wife, Shavon.
Gender Stereotyping: Glaring Disparity Between India & Bharat
As I sat down to pen this article, I couldn't shake off the weight of recent conversations echoing in my mind. From the corridors of our own Havas offices to the broader landscape of advertising and media, the discourse around gender stereotypes and the portrayal of women has been reverberating louder than ever before.
My wife Shavon has remained my constant guiding partner: Rana Barua
In the grand narrative of life, heroes come in various shapes and forms. They aren't always the caped crusaders or the knights in shining armour; sometimes, they are right beside us, in the familiar guise of family. For me, that hero is none other than my sister, Dr. Bela Kotwani. She epitomizes the essence of a hero not through grand gestures or extraordinary feats, but through her profound ability to embrace life with unparalleled vigour and joy.
Cannes and the power of human connection - ET BrandEquity
After two long years, being back at Cannes was truly amazing. To reconnect with our individual networks, team members, clients, friends, and also make new connections. I think a lot of us were eager to know if the ‘ Festival of Creativity’ would take place in person this year due to the uncertainty of the pandemic. But not only did the festival take place, it also became a great exchange programme, since there was so much to catch up on.
Take 5 with Rana Barua
In Spite of the Gods by Edward Luce. A deeply insightful account of contemporary India. An extremely stimulating read. By Rana Barua CEO, Creativeland Asia Group On my bookshelf In Spite of the Gods by Edward Luce. A deeply insightful account of contemporary India. An extremely stimulating read. My inspiration is… Walt Disney, who said, “Adults are only kids grown up, anyway.” I am sure he’s an inspiration for all generations, having created a magical world for all of us to believe in.
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