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Rande Price on Muck Rack

Rande Price

New York
As seen in: Digital Content Next, Nieman Lab
VP, Research @DCNorg | The go-to for media analytics and creative research. mother, dog-owner and novice bread baker. Opinions are my own.
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Articles

What paid newsletter economics reveal about subscriber value

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By Rande Price
| Digital Content Next
Publishers continue to expand paid newsletter businesses as readers show a growing willingness to pay for specialized content. But long-term success depends on more than attracting subscribers. It requires converting readers into paying customers and keeping them engaged over time. Beehiiv’s latest benchmark report analyzes thousands of paid publications on its platform to identify the characteristics and performance benchmarks of paid newsletter businesses.
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Consumers rethink what merits a streaming subscription

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By Rande Price
| Digital Content Next
Streaming is shifting from a subscriber acquisition business to a subscriber retention business. As subscription prices rise and free viewing options expand, consumers are becoming more deliberate about where they spend. Rather than simply adding more services, they increasingly evaluate whether each one still earns a place in their monthly budget.
Open in Who Shared View Duplicates (2) Issue with article?

AI writing tools don’t always preserve meaning

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By Rande Price
| Digital Content Next
Generative AI increasingly sits between people as they communicate online. It rewrites posts, improves writing, summarizes articles, and explains conversations before another person reads them. Use of these tools is intended to make communication clearer while preserving the author’s original meaning. New research from the University of Oxford and the Hasso Plattner Institute asks whether they actually perform as intended.
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