Jimmy seemed too good to be true. Joan met him one morning when she served him a cortado at her coffee shop. He had her swooning over his knowledge of Asian coffee culture in no time. “He knows things about coffee that even baristas and roasters don’t, and he works in finance!” she said. He was tall, dark and handsome, and hailed from Staten Island. He was mysterious, and said he hated social media. It just wasn’t his thing. Oh and texting and phone calls? Too impersonal.
For my friend Lisa’s third wedding, she spent a mere $8,000 on her dress. I didn’t know her during her first or second marriages, but I’d heard from mutual friends that she had three different outfit changes at her first ceremony, which required the assistance of professional dressers. At the end of the night she ended up wearing a white sequined pantsuit while doing a choreographed dance with her newly minted husband.
“You will bloom later in life. Things will happen for you farther down the road,” a psychic in the back room of a Texas beauty salon told me in my early twenties. She was the first fortune-teller I had ever gone to, but she wouldn’t be my last. She was just one of many that would offer a supposed glimpse into my future in years to come. “But what about now?” I asked, hoping her story might change. “Will anything happen in the next few months?” She paused before answering.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".