You have just walked into your home, emptied your bag or briefcase, and your significant other asks you how your day went. Truthfully, you have two potential responses. Regardless of your answer, you are probably feeling worn out as you have put in more than a full day’s work. But was the work busy or productive? Unfortunately, many organizations operate this way day in and day out.
Entrepreneurship is synonymous with the notion of “disruption,” a sort of badge rightfully earned when someone introduces new solutions to previously unmet needs. Politicians are increasingly trying to do the same—finding disruptive ways to serve major needs within their constituencies. And presently in North Carolina, a group of innovators leading startup businesses and organizations believe they can extend their tactics to the public realm.
Navy submarines operate in total darkness. They have no windows and no line of sight, no way for crew members to see what’s ahead as they maneuver through the water. Despite these limitations, they consistently rank as one of the safest and most efficiently-run operations in the world. Furthermore, decisions aboard a submarine are made in real-time and with the utmost confidence. Consider the parallels for your business. What if you could not “see” where you where you were going at all times?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".