Rares Crisan

GGV Capital U.S—Amidst a year of macroeconomic headwinds, we’ve admired the resilience of the fintech industry and remain bullish on the next decade in fintech. Faced with higher interest rates, softened demand, and sharp valuation corrections, we’ve been inspired by fintech founders’ impressive stamina and fortitude in continuing to grow topline and making progress on profitability.

In 2023, we predict that fintech companies will strive to become a financial operating system (OS) for the customers they serve. Becoming a financial OS entails leveraging embedded fintech (or building in-house) to provide a variety of financial services including checking, lending, payments, business intelligence, financial software, and more all within the same platform.