Rashi Sen

For too long, selling ski holidays in the GCC felt like pitching snow to sand. While regional partners report significant growth in ski bookings, this represents only a fraction of the affluent market's potential. As outbound travel diversifies and affluent travellers seek more curated experiences, it’s time we reframe the narrative. After all, ski holidays aren’t just about slopes - they’re about stories, and the nuances matter.

The cruise industry is sailing into a new era of growth and innovation, with a wave of exciting announcements designed to meet the evolving demands of modern travellers. From a new fleet of record-breaking ships and ultra-intimate luxury yachts to expanded itineraries and a renewed focus on sustainability, the sector is charting a dynamic course for the years ahead.