Ratna Bhushan on Muck Rack

Ratna Bhushan

Verified
(She/Her)
New Delhi
As seen in: The Economic Times, 7@7, Bangalore Mirror, BrandEquity.com, ET BFSI, ET Government, ET Healthworld, ET Prime, ETAuto, ETCFO, ETCIO and
Covers:  Consumer Goods. Hospitality, Retail, E-commerce
Editor: FMCG, Senior Editor, Economic Times. TheMorningBrief podcast co-host. muckrack.com/ratna-bhushan. Author: Lemon Martini amzn.in/d/ckZGKfq

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Ratna Bhushan’s Biography

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Editor - FMCG, The Economic Times. ET Podcast series co-host.
Knack for news, flair for writing.
Delhi University: Economics Hons.
Favourite life role: Being Mom.
Smitten with life, reading, writing & open spaces.
Huge believer in straight talk, honesty & genuine relationships.

Author: Lemon Martini.

https://www.amazon.in/dp/9387280837?ref=myi_title_dp

https://www.flipkart.com/lemon-martini/p/itmae0a17131260a?pid=9789387280830

Website: https://beyondthe-newsroom.com/

Ratna Bhushan’s Journalist Portfolio

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Fizz on the Street: Coke bottler looks to uncork IPO plans

Fizz on the Street: Coke bottler looks to uncork IPO plans

Coca-Cola's bottling operations in India are handled by HCCB and half a dozen franchisees that manufacture an…

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Cerelac has half the permissible limit of added sugar as set by FSSAI; allegations are racially s...

Cerelac has half the permissible limit of added sugar as set by FSSAI; allegations are racially s...

Nestle India Chairman & Managing Director, Suresh Narayanan, refuted allegations of racial stereotyping in th…

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RJ Corp's succession plan finalised; Ravi Jaipuria's son gets food & beverages business, daughter...

RJ Corp's succession plan finalised; Ravi Jaipuria's son gets food & beverages business, daughter...

RJ Corp runs PepsiCos second-largest bottler outside the US, Varun Beverages (VBL), as well as Devyani Intern…

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What Britannia's new launches say about India's urban consumer

What Britannia's new launches say about India's urban consumer

Indias largest biscuits maker has been on a premiumisation journey these last five quarters. What explains th…

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Godfrey Phillips woos Reliance, Tata & DMart to put 24Seven in their bags

Godfrey Phillips woos Reliance, Tata & DMart to put 24Seven in their bags

Godfrey Phillips India had said in an exchange filing on April 12 that it plans to exit the loss-making 24Sev…

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Rakesh Kapoor-backed 12 Flags invests in Blue Tokai; its first investment in India

Rakesh Kapoor-backed 12 Flags invests in Blue Tokai; its first investment in India

In addition to new-age specialty coffee chains such as Blue Tokai, Third Wave and Slay, there are legacy bran…

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Articles

Haleon to invest Rs 2,000 crore to set up first India plant

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By Ratna Bhushan Verified
| The Economic Times Verified
Haleon plc (formerly GSK Consumer Healthcare), which makes Sensodyne toothpaste and Centrum supplements, is investing Rs 2,000 crore (£175 million) to set up its first manufacturing plant in India, Pithampur (Madhya Pradesh), sharpening its focus on India, now among the world’s fastest growing consumer healthcare markets. The $14.55 billion healthcare maker is also flying its global board to India for the first time this week.
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Googly at Google Sparks Hope, Ethics Debate

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By Javed Farooqui, Maulik Vyas, Ratna Bhushan Verified
| BrandEquity.com Verified
A Delhi High Court judgment hits at the heart of Google Ads’ business model. A Delhi High Court judgment last week sent digital marketing influencers into a tizzy. A key funnel for customer acquisition was being disrupted. Instagram reels and LinkedIn posts gushed about how the status quo that existed in search advertising since its inception was over. The trigger: A Rs 30-lakh fine on Google for the misuse of Hindware’s trademark as a keyword in Google Ads.
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PM Modi’s Melody gift to Meloni boosts Parle buzz

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By Aanya Thakur, Ratna Bhushan Verified, Kirtika Suneja Verified
| tinyl.co
During his Italy visit on Wednesday, Prime Minister Narendra Modi gifted his Italian counterpart, Giorgia Meloni, a pack of Melody toffees, turning it into an unlikely global branding moment for Parle Products. Also Read: Modi, Meloni script new strategic chapter Mumbai | New Delhi: A diplomatic gift, an internet meme and a decades-old candy brand came together this week to produce the kind of organic advertising moment that marketers spend crores chasing.
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