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Ratna Bhushan on Muck Rack

Ratna Bhushan

Verified
(She/Her)
New Delhi
As seen in: The Economic Times, MSN India, 7@7, Bangalore Mirror, BrandEquity.com, ET BFSI, ET Government, ET Healthworld, ET Prime, ETAuto, ETCFO and
Covers:  Consumer Goods. Hospitality, Retail, E-commerce
Editor: FMCG, Senior Editor, Economic Times. TheMorningBrief podcast co-host. muckrack.com/ratna-bhushan. Author: Lemon Martini amzn.in/d/ckZGKfq

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Ratna Bhushan’s Biography

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Editor - FMCG, The Economic Times. ET Podcast series co-host.
Knack for news, flair for writing.
Delhi University: Economics Hons.
Favourite life role: Being Mom.
Smitten with life, reading, writing & open spaces.
Huge believer in straight talk, honesty & genuine relationships.

Author: Lemon Martini.

https://www.amazon.in/dp/9387280837?ref=myi_title_dp

https://www.flipkart.com/lemon-martini/p/itmae0a17131260a?pid=9789387280830

Website: https://beyondthe-newsroom.com/

Ratna Bhushan’s Journalist Portfolio

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Fizz on the Street: Coke bottler looks to uncork IPO plans

Fizz on the Street: Coke bottler looks to uncork IPO plans

Coca-Cola's bottling operations in India are handled by HCCB and half a dozen franchisees that manufacture an…

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Cerelac has half the permissible limit of added sugar as set by FSSAI; allegations are racially s...

Cerelac has half the permissible limit of added sugar as set by FSSAI; allegations are racially s...

Nestle India Chairman & Managing Director, Suresh Narayanan, refuted allegations of racial stereotyping in th…

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RJ Corp's succession plan finalised; Ravi Jaipuria's son gets food & beverages business, daughter...

RJ Corp's succession plan finalised; Ravi Jaipuria's son gets food & beverages business, daughter...

RJ Corp runs PepsiCos second-largest bottler outside the US, Varun Beverages (VBL), as well as Devyani Intern…

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What Britannia's new launches say about India's urban consumer

What Britannia's new launches say about India's urban consumer

Indias largest biscuits maker has been on a premiumisation journey these last five quarters. What explains th…

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Godfrey Phillips woos Reliance, Tata & DMart to put 24Seven in their bags

Godfrey Phillips woos Reliance, Tata & DMart to put 24Seven in their bags

Godfrey Phillips India had said in an exchange filing on April 12 that it plans to exit the loss-making 24Sev…

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Rakesh Kapoor-backed 12 Flags invests in Blue Tokai; its first investment in India

Rakesh Kapoor-backed 12 Flags invests in Blue Tokai; its first investment in India

In addition to new-age specialty coffee chains such as Blue Tokai, Third Wave and Slay, there are legacy bran…

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Articles

Packed with Warnings: When the Pack Must Testify Against Itself

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By Ratna Bhushan Verified
| BrandEquity.com Verified
The chief of a large packaged foods company sent a terse two-line email to his leadership team last Thursday: “We’ll compensate later, but the next two long weekends are working weekends.
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Temasek, ChrysCap brew up plans for Blue Tokai stake, put Rs 1000-1200 crore on the table

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By Ratna Bhushan Verified, Arijit Barman Verified
| tinyl.co
New Delhi|Mumbai: Singapore investor Temasek Holdings is vying with ChrysCapital to invest Rs 1,000-1,200 crore in Blue Tokai Coffee Roasters at a Rs 3,550-3,700 crore valuation and emerge as its single largest shareholder, people aware of plans told ET. The 13-year-old homegrown specialist coffee chain, one of the strongest competitors of Starbucks in India, has been in the market scouting for growth equity after turning Ebitda-positive on a monthly basis for the past six months.
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F&B regulatory crackdown sends celebrities into endorsement rethink

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By Ratna Bhushan Verified
| tinyl.co
Synopsis Several celebrities and influencers have stopped endorsing food and beverage brands. This action follows increased regulatory oversight and judicial pressure on the sector. Brands face scrutiny over mandatory labelling for high salt, sugar, and fat content. Celebrities are concerned about reputational damage more than financial penalties. This shift reflects a growing respect for regulatory enforcement and legal provisions.
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