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Rattawut Vongvit on Muck Rack

Rattawut Vongvit

As seen in: Taylor & Francis Online
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Articles

Do People Want to Have eHMI on Their Cars? Factors Affecting the Adoption of eHMI in Autonomous Vehicles

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By Tiju Baby, Seul Lee, Rattawut Vongvit
| Taylor & Francis Online
Abstract This study examines the adoption of external human–machine interfaces (eHMIs) in autonomous vehicles (AVs) using an extended Value-Based Adoption Model (VAM). By incorporating aesthetic and legal factors alongside traditional benefit and sacrifice constructs, the framework evaluates user acceptance. Survey data from 600 South Korean participants was analyzed using structural equation modeling (SEM).
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