To define whale phishing we must understand the phases of a whaling attack and how it works. In this case, it starts with a cybercriminal, or a group of them, searching for a target. But it’s not just any target. Criminal whaling groups that are financially motivated will go after a rich target — often executives, CEOs, businessmen, corporate leaders, and so on. In contrast, whaling campaigns that are politically motivated will look for targets that have large public platforms.