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Rebeca Álvarez on Muck Rack

Rebeca Álvarez

Verified
Madrid, Palencia
As seen in: Coches, El País, MSN España, Computer Hoy, Cadena SER, La Nación (Costa Rica), Auto Bild Spain, Dialnet - Universidad de La Rioja, Top Gear Spain, Relatos e Historias en Mexico
Motoring journalist at @AutoBildspain and @topgearespanol "Life is about passions. Thank you for sharing mine" M.S
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Articles

Entre lo real y lo artificial: contenidos, emociones e interacción de influencers virtuales y humanos

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By Rebeca Álvarez Verified, Nancy Rodriguez, Nancy Rodríguez, Suárez Álvarez
| Dialnet - Universidad de La Rioja
English Influencers have become social actors fo-llowed by millions of people around the world, and the automation of these digital figures has given rise to virtual influencers, who emerge as quasi-human simulations aspiring to authenticity. To determine whether their communicative strategies, emotionality, and audience praxis resem-ble those of real influencers, 514 Instagram posts shared by virtual and real influencers were analyzed.
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Entre lo real y lo artificial. Contenidos, emociones e interacción de influencers virtuales y humanos

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By Rebeca Álvarez Verified, Nancy Montemayor-Rodríguez
| comunicacionymedios.uchile.cl
Palabras clave: influencer virtual, redes sociales, emoción, sentimiento, engagement. Citas Arsenyan, J., & Mirowska, A. (2021). Almost human? A comparative case study on the social media presence of virtual influencers. International Journal of Human-Computer Studies, 155, 1–16. https://doi.org/10.1016/j.ijhcs.2021.102694 Baudier, P., Boissier, E. de, & Duchemin, M. H. (2023). Source credibility and emotions generated by robot and human influencers: The perception of luxury brand representatives.
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La otra cara de los locales convertidos en vivienda: falta de intimidad, ansiedad y pérdida de autoestima

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By Rebeca Álvarez Verified
| MSN España
Rebeca Álvarez La crisis de vivienda que viven tantas ciudades en España está transformado los barrios. Los locales que antes eran tiendas hoy se han convertido en hogares para muchas familias. En los portales inmobiliarios abundan este tipo de espacios: estudios de apenas unos 30 metros cuadrados a pie de calle que superan con facilidad los 900 euros de alquiler. Es la realidad de Iris, quien paga 1.200 euros al mes por un bajo fuera del centro de Madrid.
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