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Rebecca Briscoe

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Asda: Diving deeper, thinking broader, working closer | WARC

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By Anna Cliffe, Rebecca Briscoe, Beverley McCauley
| WARC
Asda: Diving deeper, thinking broader, working closer Anna Cliffe, Beverley McCauley and Rebecca Briscoe This article describes research by Asda, the UK supermarket chain owned by Walmart, which analysed the business category by category with the aim of breaking down silos between each.
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