The AeroFarms building itself defines “nondescript.” When I walked to what Google Maps assured me was the farm, I saw two guys repairing a gate to a parking lot, with a largish greenish building behind it. “Is this AeroFarms?” I asked, feeling dubious. “I don’t know what it is,” said one guy. “Maybe,” said the other. I walked inside the gate. That largish, greenish building is actually a 70,000-square-foot greenhouse built on the site of a former steel mill.
It’s easy to imagine how icy climates can leverage their natural resources to maintain a greenhouse. The glass of the greenhouse collects the sun’s warmth and the greenhouse gets warm, the same way your car gets hot inside even on a cool day. In cold climates such as Iceland, the greenhouse culture has transformed the country from one that had to import all of its produce to a country that grows much of its produce indoors.
Now, with drought and wildfires widespread across much of the West, many homeowners are re-evaluating their front yards. From region to region across America, what should be growing in front? Grass is the standard, but it’s rarely the ideal. Grass barely supports life. Compare a square foot of grass to a square foot of wildflowers, and the difference is staggering.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".