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For women in their 40s and 50s dealing with thinning brows, patchy growth, greying hairs or the long-term fallout of a particularly aggressive ’90s waxing phase, working out where to even start can feel overwhelming. And it’s something that makeup artist and beauty therapist Simone Aspinall sees every day.

For women in their 40s and 50s dealing with thinning brows, patchy growth, greying hairs or the long-term fallout of a particularly aggressive ’90s waxing phase, working out where to even start can feel overwhelming. And it’s something that makeup artist and beauty therapist Simone Aspinall sees every day.

Some people talk about purpose. Shentel Lee built an NGO, a community centre and a food bank from her phone. Beauticate's Culture Editor - designer, entrepreneur and one of Tatler Asia's Most Influential women - writes on why giving back stopped being optional, and what it actually looks like when the cameras aren't rolling. I make things. I sell things. And I quietly siphon people’s most precious resource: their attention.