Redis Zaliauskas

Suppose someone you know develops a skin rash after consuming contaminated food or water. Chances are you’d advise them to see a doctor. But what if that same rash were down to anxiety or stress? Would you take it as seriously as the physical cause? Probably not, according to David Faro, Associate Professor of Marketing at London Business School, because we tend to see the body and mind as separate entities – the psychological as somehow distinct from the physiological. And that’s a problem.