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Reena Gupta on Muck Rack

Reena Gupta

Melbourne
As seen in: Medium, ET Government, The Guardian Australia, Wiley Online Library, NDTV, Sydney Morning Herald, The Age, SBS, The Canberra Times, Deccan Herald and
Covers:  Popular culture, Social Commentary, Politics, Health, Life
culture writer ✍🏽 @theoffcutau, ex deputy editor @junkee, bylines @guardian @kyd_magazine, @chaser @smh, @sbs, @MTVaustralia, etc. E: reena_g@protonmail.com

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Articles

Reimagining Customer Experience With Identity

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By Reena Gupta
| BW Marketing World
Experience has quietly overtaken price and product as the most powerful driver of customer choice. In a digital first world where consumers move effortlessly between apps, websites, social platforms, emails, and physical touchpoints, expectations are clear: every interaction should feel continuous, contextual, and relevant. For marketers, however, the challenge is no longer about reach or scale. It is about recognition.
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Chandipura Virus: An Emerging Neurological Threat Transmitted by Sandflies in India

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By Abrar Ahmad Zargar, ISF College, Reena Gupta
| Wiley Online Library Verified
ABC airway, breathing, circulation AES acute encephalitis syndrome Ag-RDT Antigen Rapid Diagnostic Test BBB blood–brain barrier BPL beta-propiolactone BSL-3 biosafety level 3 CHPV Chandipura virus CNS central nervous system COX-2 cyclooxygenase-2 CypA Cyclophilin-A DNA deoxyribonucleic acid ELISA enzyme-linked immunosorbent assay GISAID global initiative on sharing all influenza data ICMR Indian Council of Medical Research ICU intensive care unit IgG Immunoglobulin G IgM Immunoglobulin M iNOS...
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Meet MasterChef contestant Lydia Kamperos, who is ready for her post-motherhood chapter

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By Reena Gupta, Danica Baker Verified
| Chattr Verified
MasterChef Australia contestant Lydia Kamperos already has a big fanbase, and it isn’t hard to see why. The 58-year-old homemaker and mother of two thrilled both audiences and her fellow contestants when she earned the very first white apron of the 2026 in the premiere episode by the kind of Octopus dish you’d expect to find only in the swankiest of Michelin-starred restaurants.
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