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Reggie Farina on Muck Rack

Reggie Farina

As seen in: RETHINK Retail
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Articles

Home Improvement Brands Make Big Shifts for Online Shoppers

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By Reggie Farina, Angela Hsu
| RETHINK Retail Verified
With just a few weeks left in 2020, retailers continue to adjust their strategies to better align with shopper responses to the pandemic. As an industry, we’ve seen a collective global shift to e-commerce, with online shopping increasing 58% during the pandemic – that’s four times faster growth than what we saw in 2019.
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Maintaining New Shopper Momentum Through the Holidays

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By Reggie Farina
| RETHINK Retail Verified
With the onset of COVID-19 and the collective lockdown all over the world, people turned to new ways to shop. With toilet paper out of stock and long delivery times for office chairs, brand loyalty was replaced by convenience, as shoppers turned to new brands and retailers to get what they needed. Not only did they discover new products across a range of businesses, but they also turned to unfamiliar brands for staple products.
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