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Regina Yvette Samova on Muck Rack

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Understanding the E-commerce Participation of Filipino Women Microentrepreneurs

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By Regina Yvette, Regina Yvette Samova
| gov.ph
2023-01 2023 Using data  -depth interviews with seventeen (17) women microentrepreneurs   Philippines, we examined their engagement  e-commerce activities by studying their  motivations, business operations, resources used  executing  managing e-commerce,  challenges that they experience. Most respondents were motivated by  need to augment their family income. Many   respondents utilized Facebook to sell their products  services.
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